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Formally known as The Guild of Experienced Motorists, GEM Motoring Assist asked for a complete rebrand of their logo, literature, membership pack, products and image.
The new livery still reflects aspects of the previous logo, but the emphasis is now on the name GEM rather than the diamond.
We have also completed a new website for the company, which reflects the new identity.
NetEvidence Ltd commissioned some new marketing material to promote their core software product 'Highlight'.
With a fairly loose brief but very short deadline, I
created a 'prism' graphic to represent Highlight's key feature, which
is filtering web data and displaying the information in unique 3D graphics.
The project consisted of a folder and a
pop-up exhibition banner.
